What Causes The Emerging Trend Of Online Footwear Market Industry

The market is driven by the growth of e-commerce and m-commerce as online retail sales channels. Also, the advent of smart and customized footwear is anticipated to further boost the growth of the market. As per the latest market research report published by Technavio, the online footwear market size will grow by over USD 70 billion during 2019–2023. Get the free sample report below for the detailed information.
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The online footwear market size will grow by over USD 70 billion during 2019–2023. The growth of e-commerce and m-commerce as online channels across the globe is one of the significant factors that will impact the growth of the online footwear market during the forecast period. The growth of the global footwear market is expected to drive the development of the global online footwear market. The global footwear market is also expected to grow because of the increasing demand for customized footwear, smart shoes, and user-friendly comfortable shoes. Since the global e-commerce industry has been growing at an exponential pace, large volumes of footwear products are being sold through the online channel.
The advent of smart and customized footwear is another major factor that is anticipated to drive the growth of the global online footwear market. Smart and customized shoes are trending in the online footwear market. Customization and personalization are key strategies that vendors have been adopting to diversify their product portfolio. The introduction of innovative and technically advanced smart and customizable footwear also attracts and motivates consumers to invest in them. For instance, smart footwear, such as step-counting shoes, is gaining popularity among consumers engaged in athletic and fitness activities. In January 2018, Under Armour launched UA HOVR Phantom Connected shoes that track, analyze, and store virtual information about running metric. 
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