The scented candles market size has the potential to grow by USD 1816.06 mn during 2020-2024 Market Competitive Analysis The market is fragmented. Bolsius International BV, Diptyque SAS, Godrej Consumer Products Ltd., NEST Fragrances, Newell Brands Inc., Reckitt Benckiser Group Plc, S.C. Johnson & Son Inc., ScentAir Technologies LLC, The Bridgewater Candle Co., and The Procter & Gamble Co. are some of the major market participants. Factors such as increasing investment in household interiors, growing home décor market, and diversified product portfolio of key vendors will offer immense growth opportunities. However, stiff competition from the unorganized sector, emission of toxic fumes, and criticality of inventory management and product sourcing may impede market growth. To make the most of the opportunities, vendors should focus on growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing ...
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