The Laundry Care Market: Emerging Trends and Opportunities


Technavio analysts forecast the global laundry care market to grow at a CAGR of nearly 5% during the forecast period, according to their latest market research report. The emergence of eco-friendly and sustainable products in laundry care is one of the major trends being witnessed in the global laundry care market. Concerns over environmental pollution are increasing across the globe. Consumers are increasingly gaining awareness about the environmental issues caused by laundry care products, including their contribution to water pollution. Therefore, consumer goods manufacturers are adopting green initiatives by offering eco-friendly laundry care products.

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Laundry care market


Laundry care market overview
The demand for superior-quality and innovative laundry care products such as fabric softeners and liquid detergents are growing significantly among consumers. This is encouraging vendors to develop laundry care products with unique packaging, quality, technology, and price, which in turn, enable them to differentiate their products from their competitors. As a result, the growing focus on product innovation and portfolio extension will be a key driving factor to the laundry care market growth during the forecast period. Also, with consumers gaining awareness about environmental issues and water pollution caused by laundry care products, the demand for eco-friendly laundry care products is growing at an unprecedented rate. This, in turn, is encouraging manufacturers to adopt green initiatives, and offer eco-friendly products, which will likely impact the growth of the laundry care market positively during the forecast period.
Global laundry care market: emerging trends and opportunities:

In the global laundry care market, products with innovative cleaning technology, features, and utility is priced higher than other types of regular laundry care products. Superior quality and innovative laundry care products such as fabric softeners and liquid detergents, which reduce the effort of consumers, are in high demand worldwide. Moreover, vendors are strategizing to differentiate themselves from other competitors and develop laundry care products with unique technology, packaging, quality, and price. Consequently, such innovative features of laundry care products will propel the growth of the global laundry care market during the forecast period.
The global laundry care market research report provides market segmentation by product (laundry detergent, fabric softener, others), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
The APAC held the largest share of the market in 2017, accounting for more than 36% share, followed by the Americas and EMEA respectively. APAC is expected to witness a further increase in its market share over the forecast period while the other two regions will see a decrease in their market shares by 2022.
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