30% CAGR Projection Over the Next Five Years or Global Backend as a Service (BaaS) Market

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Global Backend as a Service industry overview

Mobile applications have become far more robust with the addition of many features such as direct upload and share, multiple social media platform integration and the provision of multiple users accounts under one application. The growing demand for additional functionalities and features in mobile applications is driving the need for Backend as a Service as it ensures better user engagement and will fuel the BaaS market growth during the forecast period.
The popularity of mobile analytics technology will be one of the key Backend as a Service market trends that will positively affect the market growth throughout the forecast period. Many companies are embracing mobile analytics technology to get real-time insight into consumer behavior and changing market dynamics. High demand for mobile functionalities, backed with the popularity of mobile analytics technology will drive the growth of the BaaS market at a CAGR of over 30% between 2018-2022.
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Global backend as a service market: Increased adoption of cloud computing and IoT
The adoption of the cloud-based solutions in organizations is changing the IT infrastructure as it is cost-effective, flexible, and agile. Firms tend to choose end-to-end managed cloud services that will help them supervise their business applications portfolio, database, and middleware. Also, the growing adoption of IoT among organizations to ensure better connectivity and storage requires strong backend support services. These services manage the backend tasks such as upgrading firmware, storage capacity, and event processing. The use of IoT devices is growing at a fast pace worldwide and will, therefore, boost the growth of the overall global backend as a service market over the next few years.
“Apart from increased adoption of cloud computing and IoT, other factors such as high demand for additional features in mobile applications and the growing popularity of mobile analytics technology is expected to improve the growth of the market, during the forecast period,” says a senior analyst at Technavio for research on enterprise application.
A key factor driving the growth of the market is rising need to reduce complexities in application development. Backend as a service reduces complexities associated with developing and designing mobile and web applications. It removes the need for application developers to create their own backend system for server communication process. Backend-as-a-service vendors offer solutions that do not require complex coding for server hosting, which reduces application development time and improves frontend tasks such as application design and user interface (UI) design. This results in better user experience. Under the backend as a service framework, the storage capacity is highly flexible and scalable and facilitates automatic generation of API to read and write external data. Thus, the market is expected to register a positive outlook during the forecast period.
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