Global Analytics Market 2019-2023 | Emergence of AI to Boost the Market
A new market research study by Technavio on the global analytics market projects the market to grow at a CAGR of close to 15% during
the period 2019-2023. This research report provides an in-depth analysis of the
market in terms of revenue, top drivers, and emerging market trends. It also
includes detailed insights and forecasts for all the market
Need to analyze large volumes of unstructured data
An enormous amount of data is generated from numerous sources
such as the Internet, mobile devices, and social media. With the increasing
volume, variety, and velocity of data, organizations are finding it challenging
to analyze and manage large databases efficiently. Hence, analytics software is
increasingly being adopted to derive meaningful insights from the data
available. The analytics market thus helps in efficient monitoring and managing
of physical assets and leads to more effective decision-making in real-time.
Therefore, the ability to transform unstructured and semi-structured data into
structured and meaningful data drive the global analytics market during the
forecast period.
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Emergence of AI in analytics
Al technology automates the features of various business
analytics solutions, such as data modeling and reporting systems. Leading
providers of analytical tools are also seen investing in advanced technologies
such as cognitive computing, machine learning, and facial recognition using Al.
Al-based facial recognition can help monitor consumer behavior using behavioral
analysis. It also allows the BFSI industry to detect fraud in policy claim and
crime/theft detection in banks. Therefore, with such advantages, the emergence
of AI in analytics is expected to boost market growth over the next few years.
According to a senior analyst at Technavio, “Advanced
analytics tools provide companies with a better understanding of the data
generated through various sources. These insights also help companies deal with
a wide range of areas that have significant potential to enhance operational
success. Using these insights, companies can create customer-driven marketing
strategies to optimize advertisement-generated interactions.”
Threat from open-source business analytics vendors
The presence of many open-source analytics solution providers is
one of the significant challenges in the global analytics market. The analytics
solutions offered by open-source analytics vendors have similar capabilities to
that of on-premise or on-demand analytics solutions. Also, with the adoption of
open-source platforms, the cost of acquiring analytics capabilities has reduced
significantly. This will have a negative impact on the market share of
analytics vendors. However, customized solutions and increased data protection
regulations will reduce the use of open-source solutions, which will augment
the growth of the market over the forecast period.
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